药品(保健品)广告创意及表现方法的12把利剑（Drug (health products) 12 sword advertising and creative performance method）.docVIP

药品(保健品)广告创意及表现方法的12把利剑（Drug (health products) 12 sword advertising and creative performance method） Drug (health products) 12 sword advertising and creative performance method Drug advertising advertising and other products, the spirit of creativity. But its existence is to use a variety of media language will be a great soul full interpretation, is shocked the audience recognition of advertising and is thus accept the preaching process. A good drug advertising is definitely the wisdom of the flashes, at the same time, good advertising will make good ideas more glorious, with the world. Although the advertising creative is a wise mans help, but things are still a regular patrol. Therefore, if some of the basic methods and means to master of creative advertising, even the opportunity may be more often. The following will present several methods of medical health care advertising and creative performance for everyone to discuss progress. One of the methods commonly used - creative -- comparison method One example: thirty years old, sixty year old heart, sixty year old, thirty year old heart!. The TV screen side is a more than 30 year old young man slowly patting the ball, the other side is an old man is patting the ball with the ball, but the sound of Neptune - bang landing Ginkgo Biloba Leaves Extract Tabletss television ads! Example two: of course has the elasticity, toughness!. On the TV screen in a row because of tension and bending of the fishing rod become nervous, but they are in force under the action of a broken, there is only one fish bar full of toughness strong as TV advertisement ---- Ca energy! The drugs efficacy with a class of things appropriate TV or graphic language of which will produce infinite Lenovo and strong visual and psychological impact force. Moreover, this kind of creativity and expression can also be witty to avoid the advertisement law not permitted by the products of the same kind of suspects, is one of the most commonly used medicine a