解读分众的并购-分众正在逐渐失去品牌定位的力量(The interpretation of merger - focus is gradually losing the power of brand positioning).doc
- 1、本文档共11页,可阅读全部内容。
- 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
解读分众的并购-分众正在逐渐失去品牌定位的力量(The interpretation of merger - focus is gradually losing the power of brand positioning)
解读分众的并购-分众正在逐渐失去品牌定位的力量(The interpretation of merger - focus is gradually losing the power of brand positioning)
A merger, interpretation
I heard the Sina with the merger news, although some accidents, but also reasonable to think carefully,
I personally agree with commercial value of the channel, obviously, this, perhaps Jason and he may not see not to regard it as right, this channel behind the deeper power, Jiangnanchun sell segmented digital outdoor network, I think that means 4:
1, Jiang has seen the ceiling, he did not think the outdoor digital network of the future are much value-added space, instead, with the decrease of the freshness of the audience, noise pollution caused by the customer resentment, aesthetic fatigue high frequency, makes the media effect more discount, on the other hand the financial crisis, will greatly weaken the advertisers media advertising budget.
2, at the same time, the impact of the financial crisis, Jason Jiang wanted to seek public wireless advertising and the good Lord independently listed on the plan, has been unable to achieve in a short period of time, which means that short-term capital can not achieve Jiangnanchun relay, again to achieve explosive growth.
3, Jiang has put the focus as a sale, do not think there is more far-reaching power focus value of the channel, of course, or have not figured out how to transform the value of the channel again, based on this understanding, the construction is bound to the control channel team will also be quick type, team battle force and cohesion may not be as powerful imagination.
4, the focus is gradually losing the power of brand positioning
The rise in focus, the key is attributed to his advantage position (highly fragmented audience) and unique operation mode (video network). The success of the brand positioning to focus can distinguish him and traditional media especially between television and outdoor, and about the advertisers decision to a great extent. Comparison of televisio
您可能关注的文档
- 第10章 饭店管理新理念(The tenth chapter the new concept of hotel management).doc
- 第19课 美国南北战争 导学提纲(Nineteenth American Civil War guidance outline).doc
- 第1章 机械能(The first chapter of mechanical energy).doc
- 第1节 章韶华学术思想体系概述(The first section Zhang Shaohua academic thinking system).doc
- 第2课 第二次鸦片战争(The second class of the second Opium War).doc
- 第25课《两极世界的形成》教学设计(The twenty-fifth class form bipolar world teaching design).doc
- 第2章重要说明 1 网页命名规则要求网页文件名与网页标题都与例题(The second chapter the 1 important requirements of naming rules Web page file name and title page with examples).doc
- 第4章 例题(子查询和group by子句)(Chapter fourth examples (sub queries and group by clause)).doc
- 第4章word2007文档编辑与排版(The fourth chapter word2007 document editing and typesetting).doc
- 第6讲 近代前期列强侵华战争(The sixth powers in the war of aggression against China in early modern times).doc
文档评论(0)