品牌延伸八大铁律 品牌延伸决策新思维（Brand extension brand extension decision rule eight new thinking）.docVIP

品牌延伸八大铁律 品牌延伸决策新思维（Brand extension brand extension decision rule eight new thinking） A successful brand has its unique core value, if the core value and the basic recognition can contain the extension products, you can boldly brand extension. In turn, the meaning is: brand extension should try not to conflict with the original brand core value and individuality principle. Almost all of the brand extension case can radically follow this rule to find out whether the success or failure. Brand extension: a relationship Chinese can the birth of carrier class enterprises proposition With the rapid development of domestic economy, many outstanding national enterprises have gone through a bumpy road of entrepreneurship has begun to take shape. In the early stage of enterprise development, is generally a single product, to the next step, in addition to improve the share of existing product sales and market, need to increase the variety of products to achieve large-scale expansion of enterprises. The attendant is the problem of brand strategy choice -- what is the brand extension or the development of new brand? This is a very complicated theory, in the actual operation process is very difficult. There are a lot of enterprises to develop new products, on this issue did not grasp and turned the boat, not only failed to develop new products on the market, but also hurt the sales of old products. Therefore, the research on this topic, to help national scale enterprises, has important significance of the birth of Chinese carrier class enterprises. In China this special market environment, the majority of financial resources is not strong and weak brand marketing China business through brand extension to the rapid and steady growth of their own. Although starting from the point of view of pure theory, without the development of a brand extension, each product into a new brand, a product of a brand and form such as Procter Gamble of a multi brand pattern is the best choice, becaus