品牌延伸的七大铁律（Seven iron brand extension）.docVIP

品牌延伸的七大铁律（Seven iron brand extension） In China this special market environment, the majority of financial resources is not strong and weak brand marketing Chinese enterprises, through brand extension to the rapid and steady growth of their own. Although starting from the point of view of pure theory, without the development of a brand extension, each product into a new brand, a product of a brand and form such as Procter Gamble of a multi brand pattern is the best choice. However, this is only an ideal state of bark. China enterprise has the financial ability, brand promotion, product market capacity will not allow them to do so. Generally speaking, the market competition is more intense, more industry experts brand, successful brand extension of the lower coefficient, but it is in Europe and other developed countries. The market competition is fierce and cruel, but the brand extension is very popular and has achieved a great success. The United States market. There are 2 / 3 belongs to the brand extension rather than new brands into the market success of the product in the last 10 years. It was an analogy: brand extension just as Gham Gi Khan swept across the Eurasian continent, advertising and marketing industry. Brand extension has become the core of the development strategy of Western enterprises. China market is still in the state of lightweight competition, so the brand extension will have more chance of success than the developed countries in Europe and America market. Domestic marketing practice from the first line of information also shows that the brand extension has a strong vitality in the China market. Haier, Maxam, Wahaha, robust, step by step through the rapid development of brand extension has become the industry leader. Coupled with the weak financial strength and brand management of domestic enterprises experience is not rich, also determines the main will adopt brand extension strategy in the new product development process. But the brand extensi