关于VI设计在小城镇企业中的推广及应用.pdfVIP

论VI 设计在小城镇企业中的导入推广与应用 中文摘要 论VI 设计在小城镇企业中的推广与应用 中文摘要 作为改革开放的小城镇经济，在社会进程融合的今天，由于市场经济利益的驱动， 加之传统观念的误导，小城镇企业的发展遭遇瓶颈期。在小城镇企业中导入并推广 VI 设计，注重培养和塑造企业品牌形象，传递企业文化，打造品牌效应，推动企业 所在城镇的经济，促进城乡一体化发展。以“城镇化”为载体，真正实现“十八大” 所提出的全面建设小康社会经济目标。 关键词：VI 设计 小城镇 企业 导入推广 作 者：田 源 指导老师：吴晓兵 I Of VI design on popularization and application of enterprises in small cities and towns Chinese abstract Of VI design on popularization and application of enterprises in small cities and towns Chinese abstract As the reform and opening up the economies of small towns, today in the social integration process, as the market is driven by economic interests, combined with the traditional concept of misleading small towns suffered from periods of development of the enterprise. Import in a small town business and promotion VI design, develop and shape the corporate brand image, delivering the company culture, build brand, promotion of enterprises under the towns economy, promote the integration of urban and rural development. Urbanization as the carrier, the actual realization of 18 as an economic goal of building a well-off society. Key words: VI design small urban enterprises import promotion Auther ：TianYuan Instructor ：Wu Xiaobing II 目 录 序 言 1