chapt05_lecture分析.pptxVIP

CHAPTER 5;5–2;WHY DO STRATEGIES DIFFER?;THE FIVE GENERIC COMPETITIVE STRATEGIES;FIGURE 5.1;LOW-COST PROVIDER STRATEGIES;A low-cost provider’s basis for competitive advantage is lower overall costs than competitors. Successful low-cost leaders, who have the lowest industry costs, are exceptionally good at finding ways to drive costs out of their businesses and still provide a product or service that buyers find acceptable. A cost driver is a factor that has a strong influence on a firm’s costs.;A low-cost advantage over rivals can translate into better profitability than rivals attain.;MAJOR A