【大学体验英语】文章及单词分析.docxVIP

ｕｎｉｔ３　　　Passage A Read About ItBathtub Battleships from lvorydale　　点击朗读 American mothers have long believed that when it comes to washing out the mouths of naughty children, nothing beats Ivory Soap (a registered trademark of the Proctor Gamble Company). This is because its reputation for being safe, mild, and pure is as solid and spotless as the marble of the Lincoln Memorial. It doesn’t even taste all that bad. And should you drop it into a tubful of cloudy, child-colored water, not to worry — it floats. 　　美国的妈妈们一直深信，如果要把那些小调皮鬼的嘴巴洗干净的话，没有什么能赛过象牙香皂（宝洁公司的一个注册商标）。这是因为这个牌子的香皂以其安全、柔和而纯正的品质而闻名遐迩，就像林肯纪念堂的大理石一样坚实无瑕。它的口感相当不错呢。而且，如果不慎将香皂落入澡盆，而里面盛满了孩子们洗过澡的浑水，你也不用担心找不到——它会自动浮上水面。　　点击朗读 Ivory Soap is an American institution, about as widely recognized as the Washington Monument and far more well respected than Congress. It had already attained this noble status when Theodore Roosevelt was still a rough-riding cowboy in North Dakota. Introduced in 1879 as an inexpensive white soap intended to rival the quality of imported soaps, it was mass marketed by means of one of the first nationwide advertising campaigns. People were told that Ivory was “so pure that it floats,” and the notion took hold. As a result, at least half a dozen generations of Americans have gotten themselves clean with Ivory. 　　象牙香皂是一种美国文化现象。它就像华盛顿纪念碑一样得到广泛认可，并且远比国会受人尊崇。当西奥多?罗斯福还在北达科他州当驯马牛仔的时候，象牙香皂就已经拥有目前这种崇高的地位了。1879年，为抗衡进口香皂，象牙香皂被作为一种廉价白色肥皂投放市场。为进行大规模销售，宝洁公司发起了一次最早的全国规模的广告宣传活动，说象牙香皂“纯得可以飘浮起来”，并且使这种观念深入人心。其结果是：至少有五六代的美国人都用象牙香皂洗浴。　　点击朗读 So many hands, faces, and baby bottoms have been washed with Ivory that their numbers beat the imagination. Not even Proctor Gamble knows how many billions of bars of Ivory have been sold. The company keeps a precise count, however, of the billions of dollars it earns. Annual sales of Ivory Soap, Ivory Snow, Crest toothpaste, Folger’s coffee, and the hundreds of other products now marketed under the Proctor Gamble umbrella exceed thirty billion dollars. 　　使用象牙香皂来洗手、洗脸以及给小孩子洗