移动营销汽车营销的diy路径（Mobile marketing DIY path of automobile marketing）.docVIP

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移动营销汽车营销的diy路径（Mobile marketing DIY path of automobile marketing）.doc

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移动营销汽车营销的diy路径（Mobile marketing DIY path of automobile marketing）

移动营销汽车营销的diy路径（Mobile marketing DIY path of automobile marketing） Text / reporter Liu Yuan from Guangzhou In the bustling automobile industry, people will be more focus to the new release, price, price promotion spree, but for car enterprises and 4S stores, even more important than these is best at every point of contact with customers. Customer service service is highly dependent on the car companies, who do the best in the consumers point of contact, who can be more lasting to occupy the market. In the mobile world, mobile phone is all personal information gathering is direct access to the consumer terminal. As the owner of the most commonly used tools, mobile phone is undoubtedly the best contact point of communication with the owners. However, in all the customers, although the owner is a group of people with most commercial value, but also a group of people on the service and enterprise work efficiency more picky. How to effectively use wireless technology to meet the personalized needs of owners, and improve their operational efficiency, has become a key enterprise with cars 4S stores to enhance the competitiveness of the. Tailored solutions In Guangzhou, if you were the owner, and enjoy the services provided by China Mobile, you work on the traffic jam in the high incidence area of Guangzhou mobile will receive messages sent to you to inform the traffic congestion, and recommend a fast route. Whenever and wherever possible, the wireless information system for mobile operators and 4S stores cooperation will be based on your condition and needs, timely give you most concerned about the information and the matching promotion and service information. In this situation, making enterprises, 4S shop, car owners and mobile operators benefit from them. According to tomorrow CMX data provided by the consulting firm, to start the car cost of this project is reduced by 23%, the sales cycle is shortened by 45%, while the customer loyalty is increased by 85%. This result i