网游植入式广告之六脉神剑（Online Product placement of Six Meridian Swords）.doc

网游植入式广告之六脉神剑（Online Product placement of Six Meridian Swords） Series: Product placement IGA, network game become the advertisers are a big place. But at this stage of the IGA model is mainly concentrated in the scene of the implant and simple props implanted a better mousetrap stage. The first time to see the world of Warcraft have picked up the growth of Coca-Cola magic, first saw the street basketball in the paddock sponsored billboards, really exciting stimulus. But some day in the future of the IGA game player with novelty faded, It is quite common for, IGA for advertising will decline because of marginal effect, and even into a kind of interference. Just as ten years ago, CCTV advertising can make brand popular on both sides of the Changjiang River days gone for ever. As for a fresh IGA, will not have been Chibian days. Network marketing expert Liu Dongming believes that with the creative canon, create more moves to IGA, to make it in an invincible position. The author summarizes the six advanced IGA model, called Six Meridian Swords, shared with many IGA counterparts. Experiential movie and game props implant implant implantation is one of the younger brother, we can get some experience from the film implanted in. First look at two examples: Basic Instinct 2 in Spyker made this implant: a Sharonstone in the film of the car; second vehicles for street, fleeting. The audiences attention was concentrated in the movie, just a Spyker is not compelling furnishings, implantation is not essential. The mobile phone in order to repay the sponsor BMW car, designed a hospital wide student secretly went out to play, 12 girls with squeeze a BMW car to be caught, next to Xu Fans criticism of the story. This paragraph in humor while the most incisive performance BMW car spacious interior space, the audience is very impressive, a very good propaganda effect on selling products. The same props implant, but the effect is different, props and films and whether the brand has close