超级精品报告_媒体类.PPT.pptVIP

Media in China ;Market Size;Media At a Glance;Media Development Process;Buyers;Media Development;Annual %;More Rounded Research Information;About Media Expenditure…;Advertising spend experienced a robust growth; 2003 Top Ten Section National;2003 Top Ten Super Brands;About media Scenario - by media...;City (Local);Media Consumption Habits;TV;TV Coverage by Market/Yesterday;TV - Basic statistics;Viewing Behaviour ;Shanghai;Beijing;Guangzhou;Watching TV - the key leisure activities;City TV - City cable - County TVs;The National Channels;Extent of coverage;CCTV;AnhuiTV;JiangsuTV;Local HeifeiTV;Prefecture City TV;County City TV;One city represents one TV market, therefore, there are 660+ TV markets across the country.;Newspaper;Newspaper Coverage/Yesterday;City circulated;Newspaper Today;TV + Newspaper ? Dominant media in ChinaOver 80% coverage in most markets98% share of total adex;Magazine;Magazine Coverage/Past Month;Magazine Today;Magazine TodayPictures;Radio;Radio Coverage/Yesterday;Radio Today;Cinema;Cinema Visited in Past 3 Months;Cinema Today;Outdoor;Outdoor Types in China;Outdoor Types in China;;;;Outdoor Coverage/Past Week;Types of Outdoor Seen in Past Week;Outdoor Today;Internet;As expected, user base has been gradually expanding;Gender split remained steady ;Users Distribution by Province;Top 10 Sites in Key Cities;Internet Today;The China Media Landscape ;Provincial Radio Channels;In summary...;The China market is unique…. ; …in fact some of this may have already changed!