青岛市国内旅游客源市场地理细分.pdfVIP

国土与自然资源研究 2012 NO.1 TERRITORY NATURAL RESOURCES STUDY .63. 文章编号: 1∞3-7853 (2012 )01 -0063-04 中图分类号:F590.8 文献标识码:A 基金项目 :2010 年江苏省科技发展计划(软科学研究)项目 (B胆01α)()8) ;徐州师范大学博士基金课题项目(ω且且20 ) 青岛市国内旅游客源市场地理细分 张宏清，渠爱雪\刑立旭(徐州师范大学城市与环境学院，江苏徐州刀1116) 摘要:本文从容源地的经济发展水平、消费水平、出浒人次、与旅猝地的空间距离以及同质旅游产品的竞争这五个层面，选取6 项 指标，运用煽值法来确立各指标的权重佳，对各客源地做出综合评价，并据此进行青岛市国内容源市场地理细分。最后，通过与传 统的按照空间距离细分方法和按照客源比重细分方法的结果的对比分析显示，本文采用的基于煽值法的综合评价法是具有综合 性和合理性。 关键词:国内旅游客源市场;煽值法:地理细分;青岛市 The Geographic Market Segmentation of the Domestic Tourism Market in Qingdao City ZHANG Hong-qing et al (Depart. of Urban Environmental science, Xuzhou Normal University , Xuzhou 221116 , China) Abs仕act:Given all factors 由at affect 由e tourist market , six indexes were chosen to study the domestic tourist market of Qingdao , including GDP per capita , total consumption expenditures of the rural residents , total consumption spending of 山ban residents , travel distance , the number ofωurists and the opportunities of interference. Entropy method was used to calculate the weight of each evaluation index. Then based on the weight and the sÏx indexes , every domestic tourist market was graded comprehensively which generated a group of composite scores. Based on the above analysis，出e domestic tour也t market of Qingdao was graded inω 由m 阴阳:由e first -level 80urce of tourists market，出e second-level 回urce of tourists market and 出e third -level 80urce of to山也ts markets. The results showed 也就出e comprehensive method that based on entropy were comprehensive and reasonable by comparing with distance decay method and 也e proportion ofωurists method. But it required higher analysis capability for researches in selec出19 factors 皿d building judgment model. Key words: do