国际商务函电：Chapter7分析.pptVIP

 1. Overview An order letter is a common form of business commutation in the international business. It is written after the exchange of a number of communications and both parties come to agreements. An order letter can be an acceptance of an offer, or a placement of an order sent voluntarily by a buyer 2. What should the receiver do? If the seller accepts the order, he or she should state acknowledgement immediately; Otherwise, the exporter should acknowledge it straight away and then give the reasons to sustain good relationship.  (1) Mention any contract that he has signed with the supplier in the first part. (2) Accuracy and clarity must be ensured. (3) Describing the goods to be ordered, because the order letter functions as a real contract. 4. Reply to an Order Letter (1) The writer should: acknowledge receipt of the order and also repeat the main points of the order lest any misunderstanding may occur. give a response to the order received such as acceptance or refusal. 4. Reply to an Order Letter (2) If the order is accepted, more detailed arrangements for smooth execution of the order may be given in the following part. If it has to be declined, an adequate explanation is necessary in the reply to the buyer. This kind of matter should be handled with great care so as not to cause any harm to future business. Specimen Letters ?Placing orders Letter 7-1 ~ Letter 7-3 ?Accepting or declining orders Letter 7-4~Letter 7-6 Letter 7-1 Letter 7-3 Dear Sirs, We refer to our letter of enquiry of January 5. We have received your Proforma Invoice No.0368-01 and now wish to place an initial order (Order No. 813-J77) for 1 500 tapes Type No.EM008. We have instructed our bank to establish an irrevocable documentary L/C in your favour. The amount is US$1 275.00 (Say one thousand, two hundred and seventy-five dollars only). This credit will be confirmed soon by our bank’s correspondent in London. You are authorized to draw a 60 days’ draft on our b