丰原生化生物燃料乙醇业务发展战略的分析研究.pdfVIP

丰原生化生物燃料乙醇业务发展战略研究 摘 要 目前，中国的生物燃料生产已经形成一定规模，国家也通过制定行 业标准规范生物质能源生产，出台法律法规为其提供保障，并运用财税 政策推进生物质能源产业发展。 本文通过安徽丰原生物化学股份有限公司燃料乙醇业务的研究，从 公司的内部资源和我国生物燃料乙醇行业的外部环境二方面入手，进行 了深入的分析。提出了公司的整体发展战略现阶段应当通过技术革新， 降低现有的生产成本，不断开拓新的利润增长点。长期应该通过研发第 二代纤维素乙醇技术来获得企业发展的持久动力，取得在行业内优势地 位。通过市场和非市场战略的配合，以及在营销、供应链、研究和开发 以及人力资源方面的具体实施策略，力争把丰原生化打造成国内燃料乙 醇产业的龙头企业，这对安徽丰原生物化学有限公司乃至整个生物燃料 乙醇行业都具有一定的现实意义和指导意义。 关键词：丰原生化，生物能源，燃料乙醇 A DEVELOPMENT STRATEGY STUDY OF ANHUI BBCA BIOCHEMICAL Co., Ltd ETHANOL FUEL BUSINESS ABSTRACT Nowadays, Chinas bio-energy production has formed a certain scale, the government support the development of the bio-energy industry through establish industry protocols to standard bio-energy production, introduction of laws and regulations to provide protection and the use of fiscal and taxation policies to promote bio-energy industry. This paper deep studies ethanol fuel business of Anhui BBCA Biochemical Co., Ltd., through two aspects, one is internal facts of the company, the another is external environment of Chinas ethanol fuel industry. Put forward a companys overall development strategy at this stage is to technical innovation, low down the production cost and Find a new profit growth point. And for long term, research and develop the cellulose ethanol will be the lasting power of business development. Strive to make Anhui BBCA Biochemical Co., Ltd to be the leading enterprise of the ethanol fuel industry through marketing and no-marketing strategy and with marketing, supply chain, research and development, and human resources of speci