customer satisfaction and the consumption function客户满意度和消费函数.pdfVIP

Hindawi Publishing Corporation Economics Research International Volume 2010, Article ID 202014, 5 pages doi:10.1155/2010/202014 Research Article Customer Satisfaction and the Consumption Function Bala Ramasamy1 and Matthew Yeung2 1 China Europe International Business School, 699 Hongfeng Road, Pudong, Shanghai 201206, China 2 Lee Shau Kee School of Business and Administration, The Open University of Hong Kong, 30 Good Shepherd Street, Homantin, Kowloon, Hong Kong Correspondence should be addressed to Matthew Yeung, myeung@.hk Received 23 February 2010; Accepted 17 June 2010 Academic Editor: Russell Smyth Copyright © 2010 B. Ramasamy and M. Yeung. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. This paper evaluates the extent to which the American Customer Satisfaction Index (ACSI) acts as a determining variable of the US consumption function. Results show that the ACSI is a significant self-predictor of personal consumption expenditure, as well as a potent policy variable even when income and wealth are controlled for. 1. Introduction Fornell et al.’s [4, page 15], allusion that customer satisfaction has the “potential to be a useful tool for evaluating and The Consumer Confidence Index (CCI) is regularly reported enhancing the health of the nation’s economy, both in terms in the media to show the general mood of consumers as of national competitiveness and the welfare of its citizens”. In regards the future. Intuitively, when economic prospects ar