development of creativity in concurrent engineering teams在并行工程团队创造力的发展.pdfVIP

American Journal of Industrial and Business Management, 2012, 2, 77-84 77 /10.4236/ajibm.2012.23010 Published Online July 2012 (http://www.SciRP.org/journal/ajibm) Development of Creativity in Concurrent Engineering Teams * Alireza Aslani , Petri Helo, Marja Naaranoja Industrial Management Department, University of Vaasa, Vaasa, Finland. * Email: alireza.aslani@uwasa.fi Received December 13th, 2011; revised April 5th, 2012; accepted April 26th, 2012 ABSTRACT The development of successful new products is today of challenge to most consumer product companies. They have to short their response time, pushing their development processes to move faster while keeping on competitive prices and quality. These caused companies are forced to find effective and innovative approaches as work methods to overcome to pressures. Concurrent Engineering (CE) is one of the approaches to address these managerial and manufacturing di- lemmas in new product projects. The basic premise of CE revolves around team working. However, most of the man- agers especially project managers face with problems when they want to promote teamwork culture, especially in con- ditions that the project faces with complicated problems. In this condition, a creative team consists of members from different levels of the organizational hierarchy must be shaped. There are always barriers in group meetings that influ- ence growth and diffusion of creative solutions and would be reduced by using creativity and innovation techniques. The first purpose of this study is to identify the effective criteria in success of creative meetings in CE projects. Next, the prioritization of each factor has been analyzed and ranked respectively. Finally, based on the results of previous research of the authors, the useful group creativity and innovation techniques related with team work meetings in CE pro