dynamic pricing of perishable products under consumer factor动态定价的易腐产品消费的因素.pdfVIP

Journal of Service Science and Management, 2011, 4, 440-444 doi:10.4236/jssm.2011.44049 Published Online December 2011 (http://www.SciRP.org/journal/jssm) Dynamic Pricing of Perishable Products under * Consumer Factor Yanming Ge, Jianxin Zhang 1College of IT, Shanghai Ocean University, Shanghai, China. E-mail: {ymge, jxzhang}@ Received September 5th, 2011; revised October 16th, 2011; accepted November 10th, 2011. ABSTRACT With effect of consumer factor considered, a model for dynamic pricing of perishable products is proposed. By this model, we obtained a property of the value function : marginal value is a decreasing function of the capacity and an increasing function of the consumer factor. Basing on this property, we proposed the following pricing strategy: ac- cording to the regions that the perishable products are sold, we adopt the appropriate consumer factor and then use the routine pricing strategy. This strategy not only maximizes the retailer ’s revenue but also improves its service level. Lastly , a constructive example is discussed. Keywords : Revenue Management, Dynamic Pricing, Perishable Product, Bellman Equation 1. Introduction the asymptotic optimality of the deterministic policy. Bitran and Mondschein [3] analyzed a discrete-time pri- Since the adoption of reform and opening-up policy, cing model and tested in on apparel retail data. Zhao and China residents’ consumptive level has been dramatically Zheng [4] discussed the continuous-time model with a increasing as a whole. In the meanwhile, ow