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e-business education a phenomenographic study of online engagement among accounting, finance and international business students电子商务教育phenomenographic研究在线参与的会计、金融、国际商务的学生
iBusiness, 2010, 2, 311-316
doi:10.4236/ib.2010.24040 Published Online December 2010 (/journal/ib)
E-Business Education: A Phenomenographic Study of
Online Engagement among Accounting, Finance and
International Business Students
Nattavud Pimpa
School of Management, Royal Melbourne Institute of Technology, RMIT University, Melbourne, Australia.
E-mail: Nattavud.pimpa@.au
th st rd
Received September 15 , 2010; revised October 21 , 2010; accepted November 23 , 2010.
ABSTRACT
This paper examines online engagement in the business learning context among international and local students in
Australia. Online engagement among business students and lecturers has long been criticized as the key problems in
adopting online materials and methods in business education. In examining factors affecting online engagement in
business education, the data was collected from undergraduate students in finance, accounting and international busi-
ness undergraduate students. Moreover, learning and teaching techniques that enhance the quality of online engage-
ment were also investigated in this study. Key factors include the nature of the course, technical aspects from the insti-
tutions and cultural backgrounds from the students. This study also finds roles of key stakeholders in business education
such as lecturers, technicians and policy makers contributing to the level of online engagement among business stu-
dents.
Keywords : Business Education, Online Engagement, International Education
1. Introduction in the local and global business education context. In
terms of the fundamental benefits of online learning in
One important facet of glob
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