不同一口价网上组合拍卖规则下拍卖方收益分析.pdfVIP

第 21 卷第 2 期 系统管理学报 Vυl. 21 No.2 2012 年 3 月 Journal of Systems . Managemcnt Ma r. 2012 文章编号:1005-2542(2012)02-0246-06 不同一口价网上组合拍卖规则下拍卖方收益分析 田剑，高杰 (江苏科技大学经济管理学院，江苏镇江 212003) 【摘要】随着电子商务的兴起，网上一口价拍卖逐渐盛行。由于网上一口价拍卖打破了时间和空间的限 制，因而得以广泛应用，同时也出现在组合拍卖实践中。在对国内外一口价和组合拍卖相关研究文献回顾的 基础上，针对两种常见的不同拍卖规则:固定一口价和持久一口价，在独立私人估价模型下，分析比较了上述 两种规则下的拍卖方期望收益，并通过一个例子对不同拍卖规则下的拍卖方期望收益进行了计算。 关键词:组合拍卖;一口价;独立私人估价:期望收益 中圄分类号:F724.59 文献标识码:A Analysis on Revenue of Auctioneer in Different Buyout Prices in Online Combinatorial Auctions TIAN J ian , GAO J ie CSchool of Economics and Management , Jiangsu University of Science and Technology , Zhenjiang 212003 , Jiangsu ,China) [Abstract \Vith the emcrgcnce of c1 cctroníc commerce , online auction with buyout price has become more and more popula r. Because online auction with buyout price breaks time and space constraints , it has been widely used in combinatorial auctions. Basis on research literature revicw on buyout price 且uctions and combinatorial auctions , auction rules are divided into two different kinds: fíxed buyout príce and permanent buyout pric巳 The auctioneer s expected revenues under different rules are analyzed and compared. An example ís gíve口 to analyze the auctioneer s expected revenue. Key words: combination auctions; buyout price; independent private value; expected revenue 拍卖历史悠久，最早的拍卖活动可追溯到古巴 趣，国外 Amazon 的 Take It和 Yahoo 的 Buy Now 以及 eBay 的 Buy It Nowo Lucking 二 比伦人通过拍卖赢取安子，而对拍卖理论的研究却 J