企业产品如何低成本运作（How can the enterprise products operate at a low cost）.docVIP

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企业产品如何低成本运作（How can the enterprise products operate at a low cost）.doc

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企业产品如何低成本运作（How can the enterprise products operate at a low cost）

企业产品如何低成本运作（How can the enterprise products operate at a low cost） In 2006 Chinese marketing battlefield, is still by four, the enterprise survival and extinction is often just an instant thing, staff turnover is how to find a way out of many enterprises emerge in an endless stream, and the dilemma of how to get out of distinctive development, has become a pressing matter of the moment part of small and medium sized enterprises. Marketing has also become a scientific research topic for many enterprises. In this situation, the chief adviser, LAN Gezhi ocean international marketing consultants China ten outstanding marketing Mr. Yu Fei took the lead in the industry put forward the low cost marketing theory, he said: Low cost marketing, in my opinion, the premise is in full consideration and avoid market risks, to the most economical and reasonable investment, the market to achieve maximum benefits, which requires enterprises to focus on its existing resources, insight into the development of the market, according to the consumption pattern of the yuan, out of a situation the differentiation and the difference of the road. At the same time, through the combination of a variety of publicity methods, accurate segmentation, in order to win the initiative as soon as possible, seize the market and achieve sales. In todays society, a reference to marketing, price war, advertising war, channel war, end war, war and other services have appeared; when it comes to the case, Coca-Cola, Procter Gamble, McDonalds, DELL computer; when it comes to the master, Welch Kotler, often on the concept of marketing concept; from 4P to 6P, 8P, and 4C, 4R, from the subdivision to location. So, in view of this situation, how should the enterprise choose and foothold? Mr. Yu Fei talked about the following points: Low cost operation of the market, product innovation is fundamental! Mr. Yu Fei said, with all walks of life into the era of meager profit, low cost marketing more emphasis on sound, pr