园林规划必须突破概念误区（Garden planning must break through misconceptions）.docVIP

园林规划必须突破概念误区（Garden planning must break through misconceptions） Garden planning must break through misconceptions At present, although the real estate marketing planning talents more and more, but from another side, I am more worried that the real estate marketing planning practitioners threshold will be getting lower and lower! The concept of Beijing real estate industry has passed, but in some areas, the concept strategy is still the dominant factor! This shows that the real estate industry is still a bit confused. In other words: developers still do not know what products they are developing and consumers do not know what they are buying, the situation is difficult to eradicate completely! Garden planning and design purposes and role as an example, even some people think: for Feng Shui, for the balcony extension, in order to ground gas.. This is better than saying: for the sake of greening the motherland, it is pleasant to hear.!. Some people think: planning is to spend money, according to the bosss intention to spend money, spend the boss happy, even if the completion of the task.. Its rather baffling! Then, in marketing planning should be how to carry out garden planning and design? I want to put aside the concepts of green, ecology and so on, and talk about personal opinions on how to meet the needs of customers, for friends to discuss: First of all, should consider the needs of target customer groups, so that the garden has become a real point of purchase What kind of garden is good? I think need is good. If the garden is big enough. Well, whats the size, please? How can? If beautiful is good, then what is the most beautiful? How to ensure that everyone will agree? Can the project be more beautiful than the Summer Palace? In fact, the garden has no beauty. Only the garden as the selling point of the project is a misunderstanding, the gardens, the project did not emphasize the Loushu green rate? Is there something that everyone can call a selling point? So I t