在线广告时来运转第二春（Online advertising Every dog has his day second spring）.docVIP

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在线广告时来运转第二春（Online advertising Every dog has his day second spring）.doc

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在线广告时来运转第二春（Online advertising Every dog has his day second spring）

在线广告时来运转第二春（Online advertising Every dog has his day second spring） In the early 80s, advertisers regarded cable television as an effective means of product direct marketing, and over 2 years of radio advertising, becoming the mainstream media of brand advertising. Today, the Internet with its own strong advantage, will become another advertising media upstart? Who would have thought that a department that was still on the brink of divestiture was, sooner or later, a great contributor to Time Warner?. A few days ago, Time Warner CEO Richard Parsons in New York said: the companys revenue this year will have explosive growth, and this confidence comes from its AOL (AOL) online advertising strong support.. The Internet departments total advertising revenue of $1 billion, up 33% from last years performance, made Richard Parsons proudly announce: online advertising is one of the fastest growing areas of the company. Yes, online advertising has cleared the previous haze, in high and vigorous spirits come back. Earlier this year, Greg Stuart, chairman of the U.S. interactive advertising administration (IAB), predicted that in 2004, online advertising was moving beyond cable to new prosperity. At the same time, many research institutions expect this year will be the big year of online advertising growth. In November 30th, the latest survey by TNS Media Intelligence/CMR showed that media advertising spending grew strongly in the first 9 months of this year, with online advertising revenue rising at 25.8%. Phoenix Nirvana, ashes. Let the eye behind this string of numbers, an upstart in advertising. Fords promotion is a sign of rebirth In October 25, 2004, Ford launched its F-500 car ad on the internet. The move is behind the Ford Motor Co public relations director Rich Studdats cognition: practice has proved that the Internet has become the companys mass market marketing.. Ford Motor Co launched advertising on the Internet can be traced back to F-150s promotional publicity. F