11秋学期《消费者行为学》在线作业（11 autumn semester consumer behavior online homework）.docVIP

下载本文档

5
0
约8.71千字
约 19页
2017-08-31 发布于河南
举报
版权申诉

11秋学期《消费者行为学》在线作业（11 autumn semester consumer behavior online homework）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

11秋学期《消费者行为学》在线作业（11 autumn semester consumer behavior online homework）

11秋学期《消费者行为学》在线作业（11 autumn semester consumer behavior online homework） 11 autumn semester consumer behavior online homework I. radio questions: The 1. is the evaluation standard of consumers in the choice of alternatives is considered (product) (out of 2) A. property B. price C. packaging D. standard The correct answer: A 2. the problem that consumers are not aware of or need to remind others is (): (full: 2) A. active problems B. passive problem C. simple problem D. complex type problem The correct answer: B 3., under normal circumstances, consumers can realize the problem is (): (full: 2) A. active problems B. passive problem C. simple problem D. complex type problem The correct answer: A 4. after considering inflation and various implicit income factors, the estimated income is (): 2) A. personal discretionary income B. nominal income C. actual income D. total revenue The correct answer: C 5. the income earned by consumers in currency is (): 2.) A. personal discretionary income B. nominal income C. actual income D. total revenue The correct answer: B 6., the third method of measuring knowledge is (): (full: 2) A. purchases B. practical knowledge C. content in memory D. subjective knowledge The correct answer: D 7. consumer disposable income is deducted from the income needed to maintain the survival of the individual and the family, and the income is (): 2) A. personal discretionary income B. nominal income C. actual income D. total revenue The correct answer: A 8., consumers do not like and do not consider the brand in (): (full: 2) A. activation domain B. unconscious domain C. exclusion domain D. inert domains The correct answer: C 9. advertising, in store information, product manuals, etc. (Information: 2) A. memory sources B. learning sources C. personal sources D. business sources The correct answer: D 10., consumers believe that a brand can better meet the needs of the competition than the brand, the formation of emotional dependence on the brand, the long