12春《市场营销学》作业1（12 spring marketing homework 1）.docVIP

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12春《市场营销学》作业1（12 spring marketing homework 1）.doc

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12春《市场营销学》作业1（12 spring marketing homework 1）

12春《市场营销学》作业1（12 spring marketing homework 1） 12 spring marketing homework 1 I. radio questions: 1. marketers, along with other social factors, only affect people (): (5) A. needs B. requirements C. desire D. income The correct answer: C 2., for the negative demand market, the task of marketing management is (). (full marks: 5) A. changing marketing B. stimulates marketing C. anti marketing D. maintain marketing The correct answer: A 3., the core of marketing is (): (Full Score: 5) A. production B. allocation C. switching D. promotions The correct answer: C 4., the market growth rate and relatively low market share of business units is (). (full marks: 5) A. question mark class B. star class C. Taurus D. dogs The correct answer: D 5., from the point of view of marketing theory, the essence of enterprise marketing is (). (full marks: 5) A. meets customer needs and wants B. profit C. seeks survival and development D. sells goods to consumers The correct answer: A 6. marketing managers to understand the attitude of customers, understand the customer is how to treat their products and services, to understand how customers perceive their competitors, understand what the objective factors to their advantage and so on, he would need to (). (full marks: 5) A. marketing planning B. marketing mix design C. marketing research D. forecast market demand The correct answer: C 7., a paint company not only produces paint, and owns and controls more than 200 paint shops, it is called (). (full marks: 5) A. forward integration B. backward integration C. horizontal integration D. diversification The correct answer: A 8., the consumer centered enterprise management idea is (): (full: 5) A. concept of production B. product concept C. selling ideas D. marketing concept The correct answer: D 9., what customers need, we produce what we supply as its motto is enterprise. (full marks: 5) A. production oriented B. sales oriented C. marketing oriented D. social marketing oriented The correct a