不要让竞争的尘土蒙蔽了民营医院的眼睛（Do not let the dust of competition blind the eyes of private hospitals）.docVIP

不要让竞争的尘土蒙蔽了民营医院的眼睛（Do not let the dust of competition blind the eyes of private hospitals） Including hospitals, some of our units seem to love scraping popular wind, always a burst to a burst of mutual imitation, mutual learning, hope to copy the successful model for others, for their own things, hoping through popular ism make their own development. Then, when exactly can the hospital pinpoint its own wind vane, not the prevailing wind? That blue Colombian foreign institutions, especially private hospitals and some hospitals rely on self-reliance development, urgent need of practical operating conditions based on their own, brand oriented, go its own distinctive path, scraping his four level even greater level of the wind, can increase steadily in the market competition. The marketing strategy under the promotion, use Marketing strategy is a major problem that a hospital must face, which is related to the long-term vision and direction of the long-term development of the hospital. Especially private hospitals as a new force in the medical industry, the market pressure they face, determines that she should pay particular attention to the choice of marketing strategy in the process of survival and development. At present, the private hospital choice of marketing strategy is nothing more than the following: plane brand advertising is too large, do short-term soft advertising; the central media spend more money, in small local media bombing; establish the one or two degree or special disease, through independent sales price at the party, to achieve a large earn money, earn little purpose; admittedly, some advertising is exaggerated and misleading, some units even fabricated out of thin air, rehabilitation cases to enhance their reputation, to achieve the purpose of consumers, gather popularity. If we examine this phenomenon in the short-term profit marketing perspective, private hospitals such advertising marketing is effective, advertising hit out, with the introducti