低成本营销的高效率（High efficiency of low cost marketing）.doc

低成本营销的高效率（High efficiency of low cost marketing） High efficiency of low cost marketing Macro autumn planning Zhang Hongrui Low cost marketing is a very attractive thing for all enterprises, especially for small and medium enterprises. Today, most small and medium-sized enterprises in the market to seek low input, high-yield low-cost marketing win. So, what is low cost marketing? How will the enterprise effectively realize low cost marketing? The charm of low cost marketing The so-called low-cost marketing, that is, in the enterprise fully predict and effectively avoid the market risk under the premise of marketing in the most economic and reasonable investment, to maximize the return of interest. This requires the first enterprise to integrate its own existing resources, insight into the development of the market, according to the multi pattern of consumer culture, the situation to get out of a fine differentiation, the difference of the road; at the same time, through the combination of various publicity means, as soon as possible to seize market opportunities and achieve sales. Secondly, the so-called low cost is only a relative concept, can not be measured by absolute numbers. In other words, that is to improve the marketing skills, the implementation of the necessary marketing funds, if there is conducive to the overall marketing strategy and brand recognition system core and related interpretation, then it can be called the low cost, because of this marketing investment to get enough compensation, and bring sales growth and continued the source of profit for the enterprise. For example, a pharmaceutical brand for a series of products has invested 10 million yuan of marketing expenses, if it can create more than 1 hundred million of the sales revenue for the enterprise, but also effectively created a popular and best-selling brand image, then, the 10 million belong to the low cost of marketing investment. Therefore, to judge whether the marketing behavior of a c