创业者和企业经营者必读（Entrepreneurs and business operators must read）.docVIP

创业者和企业经营者必读（Entrepreneurs and business operators must read） You must know 6 entrepreneurial problems, entrepreneurs and business operators must read I. customers Is it because I can make this product or because there are customers who want this product? Is it because I like this product or because customers like this product? Who needs my product, and why? (for example: men need a razor, lady Epilator is actually about the same appliances) Can my product meet the customers needs? For example: the client buys a book that teaches English by itself. The essential need is to learn English well, and do not care about the printing and copyright of the books bought What value can my product provide to the customer? Who in the customer approved my product and who really used my product? (for example, the parents who buy the milk powder are the babies who eat the milk powder.) Who is an influential person? Does this influential person matter to the customer? For example, dentists have an influence on toothpaste, and stars have an influence on cosmetics Do customers plan to buy my product or buy it on impulse? (for example: buy a house is planning to buy, buy is the impulse to buy popsicles root Street) What about my product image? Two, the market What is the overall size of the market? (for example, the recent appliances go to the countryside and aim at 700 million non urban hukou holders, but be careful to estimate the number of migrant workers, which is very important to the size of the market.) Is the market growing, is it constant, or is it getting smaller? (for example, home appliances to the countryside, the rural population, the market is rapidly decreasing, the relative urban population, the market is expanding rapidly) How can the market be divided? (for example, sex, age, occupation, etc.) How large is the market? Hows the competition going? (if my product has never been done by anyone, no competitors, then Im either a genius or a moron) In the following 5 areas, w