动漫设计（Animation design）.doc

动漫设计（Animation design） 1 Overview The animation design is through the concept of modern art and modern art practices of professional learning, cultivate students aesthetic appreciation ability, rational thinking and creation; can use 3D animation software tools for 3D animation art creation can complete the animation design, animation editing, animation and other creative tasks independently. Cultivating high quality and professional talents in the field of film and television animation. 2 animation features Animation industry has the following three characteristics: first, high input, high profits and high-risk. As a capital intensive industry, the cartoon image and shape the creative investment needs, the development of the source of the industrial chain industry affects the market share, good creative animation image and artistic appeal and sustained impact, consumers can lock the eye ball to get high profits; otherwise it will lose the market the initial investment, a huge business risk work not completed. Two is closely associated with science and technology, the demand for talent is large, high quality. Animation is the product of the development of network and digital technology, animation works need more technical support, comprehensive talent demand at the same time for both art and technology capacity, in addition to the creative and technical personnel, the latter also require derivative products production and sales of the marketing personnel and other related professionals. Three is the derivative product is many, the marketing cycle is long. There are many derivative products in the animation industry, which make the marketing cycle of the whole industry chain elongated and obtain great profits. Cartoon and animation as a form of expression, as a branch of plastic art, animation has been loved by people all over the world. From the early Disney Mickey Mouse and Donald Duck to the adaptation of Shakespeares the lion king, from the rich Japanese culture