白酒业契合文化的品牌想象力（Liquor industry fit the cultural brand imagination）.docVIP

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白酒业契合文化的品牌想象力（Liquor industry fit the cultural brand imagination）.doc

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白酒业契合文化的品牌想象力（Liquor industry fit the cultural brand imagination）

白酒业契合文化的品牌想象力（Liquor industry fit the cultural brand imagination） In the culture of wine: a combination of cultural brand imagination When culture becomes a phenomenon, liquor culture has become one of the competitive factors of liquor brands competing in the market. In 2006, a new trend in the liquor industry was taking shape. With Moutai, Wuliangye, Jiannanchun and Luzhou Lao Jiao brand building up leading brand group, increasingly showing great market competitive advantage; and to Xifeng, the Yanghe River Daqu, Dong, Xinghuacun Fen is a typical representative of the competitor brand group. In the recovery attitude in the interpretation of a new trend, which is the famous regression trend more clear; Jinliufu, Shuijingfang and Guojiao 1573, become the new forces of liquor trend more clear. Why are these brands? When market competition is from floating to rational, from disorder to maturity, gradually excessive and developing, the brand is increasingly becoming the symbol of deciding the priority of a product and enterprise to obtain the right to speak in the market. Thus, the establishment of brand and brand competitiveness has increasingly become the fundamental impact of the future liquor marketing. How to build brand and brand competitiveness? Because of the history and inheritance of industrial heritage, to the liquor industry in the establishment of brand and brand competitiveness, will be different from home appliances, clothing, IT, automotive and other industries, which is rooted in the vast need China 5000 wine culture soil, create personalized brand and brand competitiveness, which is one of the core elements of the brand culture is indispensable. When the Quanxing group to China liquor diyifang selling Shuijingfang, more and more many high-end business people favor; when the Luzhou Lao Jiao can be heard in 435 years of history, exaggerated Guo Jiao 1573; when new Hualian Group in the form of OEM, by China liquor king Wuliangye, and the bonding of 5000 y