企业赚钱的宝刀11（The sword 11 enterprises to make money）.docVIP

企业赚钱的宝刀11（The sword 11 enterprises to make money） Series of topics: The sword in business to make money The use of advertising and positioning. What exactly is advertising? Whether the product is good or not is up to the consumer; what is the advertisement should be answered by the enterprise. So what exactly do companies think about advertising? Back in 1979, domestic advertising was just beginning to recover, and the purpose of advertising was to inform the existence of the product. Due to the lack of social supply, advertising, sowing, waiting for goods was a true portrayal at that time. In 80s, with the rise of many manufacturers, product competition gradually, manufacturers of advertising practices have changed: inform the product has to die, to emphasize their quality, advantages, and the strength of manufacturers. Advertising has become a good way to promote trademarks and businesses, so as to enhance peoples confidence in the identification and purchase of their products. Around 90s, a considerable part of the enterprise has grown to a certain size, and a well-known trademark, the requirements for the enterprise advertising increases, so the sign of advertisement design, CI import, good to make a boom. Enterprises expect through beautiful, high-grade advertising packaging to reflect that they are a regular enterprise, there is a atmosphere brand, in order to win the consumers love and trust. As you can see, advertising has been an ever improving advertising method used by companies to attract consumers to buy and promote sales. At different stages, the techniques and operations of this method focus on continuous improvement and transformation. The advertising communication theory prevailing in the United States in 50s is the theory of unique sales proposition (USP) proposed by Dapeth advertising company. It believes that through say the selling point of a product, to distinguish from competitive products, to attract consumers to buy. Dove soap, for example,