价值、价格与满意度的关系.docVIP

价值、价格与满意度的关系 In the era of network economy, consumers have more power and more choices than ever. Why customers are willing to pay for you? What is the reason for your customers to repeat? Just because of the low price and good product quality is not enough, this could all be an advantage. But one thing is for sure, you have to provide their products or services to meet the demand of the value, and more specifically the customer found that the product or service is more suitable for their needs. Customer satisfaction is because they think they pay (price) and they get (product value) or more and. But now, the market price is not in the clouds, a tearful sale like promotional tricks, participating many enterprises have experienced from the fierce drop to crazy down process, the performance of the most tragic is the color TV industry, we simply fall over each other investment, as if to fight the one thousand enemy since the loss of eight hundred melee battle is the only useful in the marketing strategy. Because Kuangxiang, company loss is very common. Everyone knows that the vicious price is the low level of marketing competition, but everyone involved and unable to extricate themselves. The price effect is obvious, but most have become good times dont last long, with his own petard. The correct way of marketing, the price is not adjusted to the lower sales volume is large, nor spend more and better. But to make full use of the relationship between value and price, in order to integrate the methods to improve the satisfaction of consumer products. Is a relatively small investment, increase as much as possible the brand value of products or services. Consumers in the purchase of products at the same time, but also enjoy the value-added services and meet the needs of. McDonalds and KFC is very competitive, but they did not fight at outrance price war. They are to enhance consumer satisfaction through the relationship between the value and the price adjustment. The relat