otc区域市场开发（OTC regional market development）.docVIP

otc区域市场开发（OTC regional market development） OTC regional market development General idea of regional market development Where are we? Where are we going? How do we go there? But how do we know when we reach it? Regional market analysis, target setting, strategy formulation, plan implementation, supervision and control Regional market development plan 1. write down your goals 2. - SWOT analysis The 3. strategies and plans The 4. proposed activity monitoring scheme SWOT analysis Strength - advantage What is the advantage of our product or company? Weaknesses, inferior What are our weaknesses or potential weaknesses compared to our competitors? Opportunity - the opportunity What opportunities will the external environment and conditions give us? Threats - a threat How often will external environments and conditions form a strategy for success? A disadvantage becomes a weakness only when it becomes a threat to our success Advantages are useful only when they have the opportunity to make use of them General phase plan format We set goals SWOT analysis Strategy The action plan Tracking Evaluation Five principles for setting goals S, M, A, R, T principles *Specific - clear and specific *Measurable --- measurable *Ambitious --- challenging *Realistic - reality! *Timetable - sometimes limit Develop a tracking control system The implementation of the program. The execution of Problems The solution Activity evaluation Results. Here is to achieve the expected goal Problems The ratio of input and output After the promotion activities should be summarized in a timely manner to ensure the smooth promotion of the next promotional activities Terminal retail sales management How to set up the pharmacy file? How to collect all kinds of information and data related to product sales? How to ensure adequate and placed visit procedures How concerned about trends in the competition? How to training staff product knowledge? How to control the promotions? How to keep the eye-catching di