变革是企业持续发展的保障（Change is the guarantee of enterprise sustainable development）.docVIP

变革是企业持续发展的保障（Change is the guarantee of enterprise sustainable development） Change is the guarantee of enterprise sustainable development Which enterprise does not want to prosper and develop for a long time, to be a long life enterprise and a century old shop? According to statistics, the average life expectancy in the small and middle enterprise group company is only 3.5 years old, the average life expectancy of 7~8 years; the world 30 years ago among the fortune 100 companies have been eliminated today 1/3. Why can some enterprises survive forever and some enterprises are struggling? Business problems are inevitable because, in todays world, the only constant is change, and change will inevitably lead to new problems. Especially in todays fast changing environment and increasingly competitive environment, enterprises can survive on the market only if they remain highly flexible, full of innovation and vitality. In this sense, the biggest problem is not the change of the external environment, but whether the enterprise itself can take corresponding change action according to this change. From the past, IBM was forced to implement the change of management to today the United States timely restructuring, is that change eternity, acceleration and no change, death, any enterprise with no exception whatsoever, the rules of the game. The change of the importance and urgency, for we Chinese enterprises is more obvious, we decided to dramatic changes in the competitive environment, seize the opportunity, but also face the impact of the WTO. Change is so important, however, in the process of consulting service for enterprises, we find that enterprises generally have misunderstandings and confusions about management change. Most companies believe that management needs to change when businesses have problems, and more people see management change as a recipe for profits. In fact, the ultimate goal of management reform, and not limited to profitability and short-term behavior