破解太阳能企业明星代言棋局（Break the solar energy enterprise star endorsement game）.docVIP

破解太阳能企业明星代言棋局（Break the solar energy enterprise star endorsement game） At present, China solar water heater industry top 25 enterprises accounted for only 35% of the market share, the formation of the feudal hegemony scrimmage situation, establish a brand image is particularly important in this competitive environment. In order to further enhance the brand image, enhance brand awareness, reputation and trust, various companies have resorted to exhaust all the skills to achieve the purpose of. The recent emergence of enterprise star endorsement hot phenomenon. The utility giant star endorsement Star endorsement is one of the important methods in the enterprise talent shows itself in the industry. Enterprises want to be famous, quick to find a big star on CCTV. The direct effect of this approach is that there is a big star of the face support of national small sales channels and agents can be an easy job to do to open the door. At the same time, consumers will have to put their own star familiar and sense of security to marry new products and new brands, and the sense of familiarity and trust of the product or brand. We can see that in many well-known large enterprises are relying on this success, especially in the fast consumer goods, clothing, daily necessities and other industries. This also shows that, for the urgent need to open up the visibility of the small and medium enterprises, star endorsement the role of larger, more critical. At present, many solar water heater enterprises is an important role is very much aware of celebrity endorsements, began to walk the road of star endorsement. Almost every day celebrity news, many enterprises have put their hopes in the star body. What are the spokesperson role? Enterprise image spokesmen mainly has the following effects: 1, to expand the visibility of the enterprise. The spokesperson itself has very high visibility, the spokesman of the social influence, can play the role of advertising effect, quickly spread enterp