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汽车销售必学知识（Knowledge of automobile sales）.doc

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汽车销售必学知识（Knowledge of automobile sales）

汽车销售必学知识（Knowledge of automobile sales） 1 car sales consultant study outline A correspondence study part: basic public teaching (primary, middle and high, exam books, self-study) The first part of China automobile industry overview The first chapter is the competitiveness of the automotive industry China The second chapter China automobile industry trade policy Chapter third effect of WTO on China automobile industry Introduction the fourth chapter China status of automobile industry and the company Basic knowledge of second parts of the car The first chapter of introduction to automobile The second chapter of automobile structure The third chapter of car body The fourth chapter automotive beauty care The fifth chapter of automobile maintenance The third part automobile marketing personnel training base The first chapter, the background of automobile marketing The second chapter of automobile marketing industry background The third chapter automobile marketing personnel occupation training The fourth chapter: set up the premise of success mentality and the correct target The fifth chapter, the sixth chapter instrument business etiquette training background The seventh chapter automobile marketing personnel occupation morality and self promotion The eighth chapter automobile marketing personnel essential knowledge structure The fourth part marketing foundation The first chapter the basic theory of automobile marketing The second chapter is the analysis of consumer psychology The third chapter based automotive marketing practice The fifth part automobile sales practices The first chapter introduces the automobile sales process The second chapter sales communication and sales skills Attachment: introduction of automobile sales and service related links The 2 part: two, distance education online video tutorial (early, middle and high school level, through the network) 1, primary 1): Automobile and automobile product knowledge base What is the car? The development of the