破解汽车商的地面推广瓶颈（Crack down on car dealers ground promotion bottleneck）.docVIP

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破解汽车商的地面推广瓶颈（Crack down on car dealers ground promotion bottleneck）.doc

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破解汽车商的地面推广瓶颈（Crack down on car dealers ground promotion bottleneck）

破解汽车商的地面推广瓶颈（Crack down on car dealers ground promotion bottleneck） Although there is no car dealer marketing efforts can be as easy as blowing off dust on the surface of the finished automobile marketing development market sell era has declared Come to the end! A new era of the automobile market is full of variables, multi-dimensional depth will become a serious and heavy task, how to wait promotion and sales to 4S store? How to go out into the community, serving the public in marketing and promotion outside the shop? Liyingwaihe and how to do sales and in store promotion with the work? This series of car dealers ground promotion issues need to be solved, the sell and going out marketing must break the bottleneck, the car dealer marketing will be effective! Store sales: stereotyped not too observant of conventional standards. Dotted with on both sides of the Changjiang River auto 4S shop uniform, 1000 shops every day of the year, repeating the same behavior - first shop opened, the opening ceremony was larger, the number of guests, to the scene to be warm, and high praise to rave reviews. After the opening is followed by the arrangement, car makers are usually around the festival and promotional activities for a variety of POP in store layout, such as hanging flags, posters, banners, billboards, Penhua, car roof box, and is consistent with the character atmosphere, such as the wooden fence to create vines warm scene, such as a virtual beach style angle, such as static scene reproduction of Gobi dash wasteland etc.. Then is the service, and to alleviate customer because 4S shop service could not follow the boredom, tension, anxiety, car dealers generally in the shop to open cafes, bars, foot square, pocket bus network, this series of work is often cop-out, there was no end. The opening ceremony is very grand, arrangement, service should be very fashionable, of course, there is a 4S shop turn and stop is very helpless, one of the most exciting about the day after the