认识内衣业中的商品企划（Knowledge of merchandising projects in the lingerie industry）.docVIP

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认识内衣业中的商品企划（Knowledge of merchandising projects in the lingerie industry）.doc

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认识内衣业中的商品企划（Knowledge of merchandising projects in the lingerie industry）

认识内衣业中的商品企划（Knowledge of merchandising projects in the lingerie industry） What is the merchandise? Simply speaking, merchandising is the brand style, culture and positioning based on the attribute to be the development of commercial design, development. Its scope is not only the material, color, craft goods such as physical properties and rational planning, careful analysis of the goods listed in the schedule, price range, function strategy. Compared to other categories of textile industry, underwear industry product planning work, more than half of the brand are fuzzy, chaos, there is no concept of the state. Especially the home grown two or three line Brand Merchandising clueless. So, we can often see the quarterly style difference is too big, the quality of products, the listing period of poor, uneven in quality retail price fluctuations...... The 80% approach is the companys designers (director) according to their previous knowledge or experience of the brand, and then refer to some lace fabric manufacturers to develop plans, plan 5-8 series, some trends combined with hands to design style, usually this style would be 2 times the actual production of large the design of goods (for customer orders will be selected, and etc.) after the order to determine the style after pricing, determine the time to market. Product planning process can not above is not scientific, reasonable, but in my opinion slightly extensive, too passive. I really can not imagine in the new development period, sales data is not on the brand in the past are analyzed, also cant master trade commodity information, and the price of the commodity, quality, listing period and so did not dare to start before the case of planning, development and design, this model is completely designer complex, personal feel worthy of discussion. In fact, planning to change the coherence ideas on the development of commodity goods, market oriented concept to guide the development of design, its purpose is to solve