A strategic approach to disruptive technologies （颠覆性技术的战略方法）.pdfVIP

A strategic approach to disruptive technologies Written by Louise Ross 1 A strategic approach to disruptive technologies Disruptive change requires new strategies. When conditions change rapidly, organisations find their former approaches which have led to success in the past, are no longer effective. It can be hard to let go of these approaches if they have been a source of competitive advantage. This leads many managers to assume that successful responses to disruptive change are a matter of luck. But it is possible to craft strategies to best exploit opportunities ahead of the competition. Disruptive technologies/ disruptive innovations Harvard professor Clay Christensen coined the term disruptive technology, which he later renamed disruptive innovation. He identified that it was not the technology itself which was disruptive, but its impact on strategy or business models. Christensen’s theory developed the previous body of literature about discontinuity of organisational change. In summary: 1. A disruptive technology emerges. Initially it cannot match the performance of the existing dominant technology, on the factors which customers traditionally value. 2. The distinctive features of the disruptive technology are valued by a small fringe