GLOBALIZATION AND CHANGE MANAGEMENT（全球化和变更管理）.pdfVIP

GLOBALIZATION AND CHANGE MANAGEMENT Prof. univ. dr. Alecxandrina Deaconu Academy of Economic Studies, Bucharest Abstract. Bringing forward the concepts of globalization and cultural management is no longer surprising nowadays. The organizations’ concern for performance led frequently to adopting some strategic options that go beyond the national space of origin and rely, to a greater extent, on the globalization phenomenon of production, market and capital. The success, under these circumstances, is conditioned, to an impressive extent, by the cultural context and by the managerial competence of capitalizing the aspects that result from this diversity of values, customs, beliefs and local traditions. We will analyze in the present article the process of internationalization that involves more and more companies, the difficulties generated by the cultural differences existent in the host countries and the importance of their integration in the strategic choices of the successful economic organizations. Key words: cultural management, globalization, human resources, management of change, managerial competencies. 1. Introduction Change is a coordinate of the present moment. The organization and its management cannot be left out of this reality. On the contrary, they have to adapt and sometimes become responsible for the initiative. A deeper analysis reveals that changes are not to be considered good or bad. However, one can state that the way in which they are implemented and governed is crucial to the clients and the members of the organization. Organizations are confronted with two sources of pressure favorable to change: internal sources and external ones, respectively. Among internal sources, o