Strategic Management of Technology and （的技术和战略管理）.pdfVIP

Version 0.8 (SUBJECT TO CHANGE) INDIAN INSTITUTE OF MANAGEMENT, BANGALORE POST GRADUATE PROGRAM IN SOFTWARE ENTERPRISE MANAGEMENT 2012-13 (NOTE: ALSO OPEN TO PGP) Strategic Management of Technology and Innovation Faculty: Rajeev S. (AF) and Jyotinath Ganguly (GF) email: rajeevs@iimb.ernet.in, jyotinath.ganguly@ phone: 0-81290-35867 (not a bangalore number) Dated: March 7, 2012 Course Objectives • To develop an awareness of the range, scope, and complexity of the issues and problems related to the strategic management of technology and innovation. • To develop an understanding of the state of the art of the strategic management of technology and innovation. • To develop a conceptual framework for assessing and auditing the innovative capabilities of a business organization. Course Introduction Innovation is the lifeblood of winning organizations. As Indian technology firms move towards positions of global market leadership, it becomes increasingly important for them to create sustainable competitive advantage based on the creativity of their employees. They need to ensure that there is structure in house that encourages a continuous process of intellectual property rights generation. It is often said that Indian technology firms need to migrate up the value chain. While the software industry was maturing in the 1990’s and early 2000’s, a pure services model sufficed to ensure growth and profitability. However, looking into the future, it is likely that a business model involving products as well will be necessary for Indian firms to maintain their leading edge status. This is because