白酒销售工作总结（Liquor sales work summary）.docVIP

白酒销售工作总结（Liquor sales work summary） Liquor sales work summary I. work completed in the first half of the year 1, the completion of sales targets In the first half of the company at all levels of leaders and leadership, and concerted efforts of dealers, * * market sales of 1 million 570 thousand yuan, the annual plan 3 million 52% yuan, an increase of 126% over last year, the rate of return is 100%; low-grade wine accounted for 41% of total sales, 5 percentage points lower than the same period last year; mid-range wine accounted for 28% of total sales, an increase of 2 percentage points over the same period last year; high-grade wine accounted for 31% of total sales, an increase of 3 percentage points over the same period last year. 2, market management, market maintenance According to the regulations of the company sales and wholesale market price, control and supervise delivery area and shipment prices to dealers, supervise the implementation of unified wholesale price, to prevent the occurrence of dumping and falsifying behavior. Through the long time exchange and guidance of each terminal, and combined with the companys cabinets in cabinets marketing strategy, in each terminal placed a unified price tag, so that the product sales price in line with the companys guidance price. Super Hotel, on the business in accordance with the company and zero shop products on display requirements for the display of products, and to mobilize and assist the product shop to keep clean and tidy. In the store and counter clean and tidy, display products of many terminals pasted counter labels, so that the use of terminal shelf resources for brand promotion purposes. 3. Market development Developers over 1 in the first half, 2 hotels, 13 terminal. 1 business development of new super is the largest shopping plaza into the county, all the products on the product series is 52 degrees; 2 hotels are * * * * * hotel and hotel, the hotel product is * * 52 degrees four-star, five-star, eight