360 claims for 30 million! Domestic Internet brand rights consciousness（360年申请3000万年!）.docVIP

360 claims for 30 million! Domestic Internet brand rights consciousness EDITORIAL: Once upon a time, most of the main body of trademark rights or traditional enterprises in traditional industries, and now, in the ‘Internet +’ next, driven by Internet companies becoming the ‘leading role’, but also become the main trend of the new trademark rights. It is worth mentioning that the initial stage Internet companies and more concentrated in the layout of a trademark or computer networking, however, with the Internet business has grown, more and more traditional industries began to ‘Pong brand’ of the object aimed at Internet companies, with the 360, millet have been to initiate proceedings to ‘Pong brand’ the phenomenon of the Internet in the financial sector, indicates that Internet companies brand awareness of rights is in full awakening. ‘30 million.’ This should be by far the highest record in the field of Internet financial amount of the claim of trademark infringement, the Internet is the financial sector since the first well-known trademarks judicial determination of the case, called the first case of Internet banking trademark, means that the domestic Internet companies brand rights consciousness. Recently, two financial companies 360 companies will sue to Beijing Intellectual Property Court, alleged that its co-operation ‘360 mortgage loans net’ against 360 related registered trademark, and made up to 30 million of the amount of the claim. P2P art as ‘demons’ get together industry, has previously staged a ‘foot’, ‘crash’ or to be involved in crime and other types of drama ends, now, in order to avoid its own brand reputation has been implicated in a growing number are ‘Pong brand ‘the well-known company or brand, choose to take up legal arms with these Internet financial sector’ freak ‘duel, to draw a line. Previously, millet, Inc. v ‘millet e-prime’ Web site operators Beijing Zhong Hua Technology Co., Ltd. trademark infringement claims