2012 Top Ten Brands crisis public relations case of the four - revised Pharmaceutical medicinal capsule cadmium poisoning cases（2012年十大品牌危机公关案例的四个u2014u2014修正制药药用胶囊镉中毒病例）.docVIP

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2012 Top Ten Brands crisis public relations case of the four - revised Pharmaceutical medicinal capsule cadmium poisoning cases（2012年十大品牌危机公关案例的四个u2014u2014修正制药药用胶囊镉中毒病例）.doc

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2012 Top Ten Brands crisis public relations case of the four - revised Pharmaceutical medicinal capsule cadmium poisoning cases（2012年十大品牌危机公关案例的四个u2014u2014修正制药药用胶囊镉中毒病例）

2012 Top Ten Brands crisis public relations case of the four - revised Pharmaceutical medicinal capsule cadmium poisoning cases Case protagonist: Correction Pharmaceutical Group is a research, production and marketing in one of the large modern private enterprise, the Group is headquartered in Changchun, marketing headquarters in Beijing. Tonghua city from the pharmaceutical industry layout, extending to Liuhe, Shuangyang, Changchun, Beijing, Sichuan, Nanchang and other places. Total area of #8203;#8203;1.17 million square meters, total construction area of #8203;#8203;390,000 square meters. The group has 18 wholly owned subsidiaries, employs 20,000 people, with total assets 2.5 billion. Case playback: April 15, CCTV ‘Weekly Quality Report’ broadcast program ‘capsules secret’, the exposure of Hebei, Jiangxi, Zhejiang, there are some unscrupulous vendors use of chromium exceeded posing industrial gelatin edible gelatin to produce medicinal capsules. That medicine, etc. 9 Tonghuajinma 13 batches of pharmaceutical drugs used in excessive levels of chromium capsules. In this regard, senior vice president Wang revised Pharmaceutical Light responded, ‘CCTV censorship batch production date prior to the implementation of the new national standard, after chromium content is not included in the detection range.’ King of the light at the same time stressed that ‘CCTV reported somewhat untrue, as formulations manufacturer, hollow gelatin capsule shell from its pharmaceutical packaging supplier. CCTV censorship antelope cold capsules are temporarily unable to determine the current supplier, and its hollow gelatin capsules in supplier selection is very cautious, and suppliers are also required qualified products to provide relevant documents. ‘ April 15 evening news, the revised Pharmaceutical Group Chairman Lai expensive repair to the media, said, ‘Our family is tested capsules fully qualified and found no chromium exceeded.’ He also said that medicine in the afte