3W coffee- Alternative business ecosystem（3 w咖啡u2014u2014替代商业生态系统）.docVIP

3W coffee: Alternative business ecosystem Cafe first appeared in the holy city Mecca, was called ‘Kaveh Kanes’, originally for religious purposes, and spread to the United Kingdom to become civilian politicians gathering place of speech. Coffee was originally popular in the UK, people put cafe called ‘a penny Academy’, because people are drinking a cup of coffee pence each other when they discuss academic issues. In China, cafes more by people as a place of leisure membership, along with Starbucks, COSTA, Pacific Coffee Company and other large chain of coffee shops continue to lose ground, individually themed cafes began to emerge, some of which advocate an attitude to life, or create a special communicative atmosphere. 3W cafe seems to be a heterogeneous, not only its three co-founders have internet background, and up to more than 180 shareholders, the first floor is a traditional cafe, reception FIT, and equipped with HP printers and other office facilities, two venue and the floor is the VIP area, mainly organized by Internet-related forums, salons, training, lectures and activities, and for two years the time to do more than 500 games, on average, three days two, third floor ‘dwelling’ of the 19 entrepreneurs company, is the ‘incubator.’ Currently, it formed a cafe, 3W Innovative Media, Internet job sites vertical field ‘pull hook recruitment’, as well as incubators ‘NextBig’, headhunting services and other diversified development of the brand. So much that it is a coffee shop, as it is more like an Internet person’s ‘circle.’ 3W coffee: Internet’s circle 3W Maldron cafe three founders, Bao Yi Yue and Xu just come from Tencent, did not know before doing 3W. Tencent’s a former employee who built a QQ group called ‘forever family’, when trying to Internet industry people together to open a cafe in the QQ group sent a message after the three conspire together like-minded people. ‘Our initial idea was to recruit one hundred internet users to run a salon