76% of U.S. marketers believe that SNS is essential for brand building（76%的美国商人认为SNS对品牌建设至关重要）.docVIP

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76% of U.S. marketers believe that SNS is essential for brand building（76%的美国商人认为SNS对品牌建设至关重要）.doc

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76% of U.S. marketers believe that SNS is essential for brand building（76%的美国商人认为SNS对品牌建设至关重要）

76% of U.S. marketers believe that SNS is essential for brand building Free paper Download Center News: March 21, 2012, according to foreign media reports, the social network Facebook has released two white paper to help the enterprise social networking technology, the company also released a study reported that 76% of U.S. marketers think social media for brand building is essential, but they do not know how to take full advantage of social media. Late last year, Facebook-funded market research firm Forrester Consulting, implementation of a survey research activities. The study showed, many marketers think that social media is very important, but did not take full advantage of it, therefore, the social networking giant has released two white papers, collectively referred to as the “social business blueprint” (Social Business Blueprints), in order to share successful practices using social media and marketing personnel. both the name of the White Paper were to establish a network brand “the Connected (Building Brands For The World) and “In seeking success on the network” (Organize For Success, In The the Connected World). According to the study, 76% of marketers think that social media is very important for brand building, 72 percent of marketers believe that it is also important to cultivate customer loyalty. Moreover, 59 percent of marketers believe that in the future. support for social media companies will be difficult to believe that survival of .71% of the person in charge of marketing, companies can gain a competitive edge through social media, only 33% of the marketing person in charge of long-term strategy to build social enterprises. the research activities of 101 vice president and marketing staff web-based survey, and interviewed 12 CEO, CMO and marketing vice president. Facebook also lists some basic concepts to define sociability: Social influence: the establishment of the brand the user to affect the strategy of their friends. In the er