nielsen holiday marketing reports（尼尔森假日营销报告）.docVIP

Nielsen holiday marketing reports In recent years, businesses are actively using the festival to stimulate consumption and thus higher consumption will be converted into actual purchase behavior. Recently, the world’s leading information and insights company Nielsen released the first quarter of 2014, China’s consumer confidence index. Nielsen, Senior Director Guo Lan express their views on how to use the holidays to create more business opportunities for the consumer, and businesses how to seize the opportunity given holiday spending constructive suggestions. Holiday spending rising Today, the Chinese calendar is filled with a variety of festivals, whether it is Chinese traditional festival, or Western festivals, even under those online and offline businesses to stimulate consumption to create a ‘holiday’, both for the consumer market to create more opportunities. Nielsen Retail Market Monitoring data show that the festival is very obvious pull on consumption which, from the amount of consumption of seasonal index, pulling the Spring Festival of the FMCG industry is huge, almost twice the annual average sales of more than the second highest peak Mid-Autumn Festival, National Day period, higher than the average of 30% -35%, while the New Year’s Day, Labor Day, retail sales have good performance during the Women’s Day, nearly 20% higher than the average. ‘From the Nielsen study, we can easily see that for fast moving consumer goods industry, the role of the traditional food drive holiday sales of consumer goods is very obvious. During the Women’s Day, sales of non-food has also increased significantly, some of the female as the main consumer businesses seize the opportunity to take advantage of this opportunity to vigorously promote Women’s Day, this trend for skin care and hair care products such as functional particularly significant. ‘Guo Lan said. With the popularity of Internet and smart phones, online shopping has infiltrated into all levels of consume