on the cognitive ability and emotional competence of the common role of consumer behavior analysis（认知能力和情感能力的消费者行为的共同作用分析）.docVIP

On the cognitive ability and emotional competence of the common role of consumer behavior analysis Network of paper: Paper Keywords: cognitive ability, emotional capacity of consumer behavior Abstract: Looking at the current domestic and foreign scholars on the cognitive and emotional impact of individual behavior found that most studies have focused on, respectively, to discuss the emotional and cognitive impact on consumer behavior on consumer behavior for emotional and cognitive less In this paper, a theoretical overview of cognitive ability and emotional ability to analyze the combined