房地产营销的5个阶段（5 stages of real estate marketing）.doc

房地产营销的5个阶段（5 stages of real estate marketing） In this paper, the contribution of heart 1161 Stage one: lot stage This stage is the development of primitive, simple, not related to whether the purchase needs, whether love, as long as the lot is good to sell fast, sell well, so just look at the area, especially the downtown location is more valued by developers, fully reflects the real estate development in lots and lots, or lots syllogism. The second stage: concept packaging stage As the centre of the city became less and less, relatively poor or suburbanization began to heat up, and a large number of houses were sold out. In this case, concept real estate and packaging real estate came into being. This is just a change of marketing means. First look at the packaging operation of the property: 1. have a good name, form a marketing theme; 2. to do the advertisement, especially the sensational advertising effects; 3. began to pay attention to field sales management; 4. of the entire real estate site beautification; 5. through the news media propaganda. But this package does not change the real estate itself. After the emergence of real estate packaging, indeed received more obvious results, especially some years of unsalable backlog of flats, after re positioning, packaging, and achieved better sales performance. In fact, the real estate packaging is indeed opened before the sale of the work must be done, and must be done in place, today there are still many developers believe that packaging is very important. Concept of real estate can be summarized as out of the real estate circle, engage in real estate, that is, in addition to the house itself, and give real estate an additional thing, forming a concept. Such as: 1., especially with the elite joint school, driven by real estate sales by people of interest in the school; 2. green, is in the area of building a house not to engage in afforestation, this produces a green storm, green residential propaganda; 3. style arc