中国校媒,你能赢得几秒关注（Chinese school media, you can win a few seconds of concern）.docVIP

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2017-09-05 发布于河南
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中国校媒,你能赢得几秒关注（Chinese school media, you can win a few seconds of concern）.doc

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中国校媒,你能赢得几秒关注（Chinese school media, you can win a few seconds of concern）

中国校媒,你能赢得几秒关注（Chinese school media, you can win a few seconds of concern） Http://www.xiaomei.cc 01-15, Hebei University of Technology, Li Shuting In the face of the great media gap in the whole media age and the great gap between Chinese and American media, our campus media can stay in the readers eyes for a few seconds? How many viewers can I win? This paper focuses on the comparison of the two countries in the campus media content positioning, the use of new media, operation mode difference, and explore the relationship between the campus and the campus media, social media, to illustrate the development of Chinese school media in media content and media management in two aspects, so as to keep up with the pace of the times and the international Chinese, build school brand media, realize the special value of the campus media. Keywords campus media; China; America; comparison; new media; operation mode; The new media the word is not cool, all media and the debut, various media competing for readers every second. Like social and commercial media, campus media, as a special medium, should not allow itself to stay out of it. In the face of many development bottlenecks, how can the media attract readers attention in an instant? How does it have lasting appeal? How to open up all kinds of campus media market? And how to survive in the global media era and stick to the essential principles of the media? When we focus on the development of media in Colleges and universities in our country, do we need to look overseas and pay attention to the dynamics of foreign media? The answer is yes and yes. However, when I search on the Chinese campus media literature, was found for the great features of the times topic, research is so rare, almost no domestic related monographs, papers on this topic are few. Here, I discuss the limited resources in the United States as an example. There are different degrees of campus media in China and America in different aspects. On the whole, the