企业文化观点一（Corporate culture point of view）.docVIP

企业文化观点一（Corporate culture point of view） After the discovery of the value of corporate culture, academic and business circles have offered the magic weapon of enterprise culture, but the author believes that most enterprises do not benefit from it, or do not benefit much from it! Fundamentally speaking, this is because of the misunderstanding of the concept of corporate culture. I. misunderstanding of the concept of enterprise culture Enterprise culture has not played its proper role and has become a pure cost activity. The main reason lies in: 1, the majority of enterprises engaged in the construction of enterprise culture, is the right and fashion, rather than for and suitable, is the slogan, essence is not unique enterprise, to carry out day-to-day management activities of enterprises without help. 2, most companies believe that corporate culture is a kind of organizational culture, is a kind of spiritual contract between employee and enterprise, is a kind of help enterprise to improve employee work efficiency, thereby improving the efficiency of enterprises means. Therefore, the corporate culture is not related to the relationship between the enterprise and society, between the enterprise and other legal entities. Such views greatly reduce the strategic value of corporate culture. Two, a complete view of corporate culture The author thinks that the enterprise wants to benefit from the related activities of enterprise culture , rather than a formality, and even have the opposite effect, the need for the enterprise culture and the enterprise core business connection of enterprise culture, and enterprise leadership personality and choice of the value of the blood vessels are correct and profound understanding, and take effective measures. Discussion of corporate culture should start from two levels. On the one hand, the enterprise culture is the metaphysical philosophy, to the enterprise leadership play (founder) personality and brand values; on the other hand, the