企业营销创新法则（Law of enterprise marketing innovation）.docVIP

企业营销创新法则（Law of enterprise marketing innovation） Present situation of marketing in our country, it is not difficult to see that the marketing phenomenon is most common utilitarian marketing smell is too strong, which resulted in many businesses marketing tactics is shallow, follow the trend of marketing popular, this is the ultimate reason for many enterprises lack of marketing innovation, no door. A fresh case for many domestic enterprises categorically disillusioned, once thought of good marketing model has become intense darkness without light. While Coca-Cola and Pepsi hundred years war also gave us a good inspiration: blindly imitation will always in a backward state, only dare to innovate, the courage to challenge, to win the advantage in the fierce competition. Therefore, in the environment of our country, be the most changeful competition is becoming increasingly fierce, consumers become more mature, more rational in the market, to win customers, win the competitive advantage, we must change the marketing mode in the changing environment and the use of creative marketing tools. At present, enterprises have to face more intense international competition, so marketing innovation has become one of the most important research topics of enterprise marketing management. The so-called marketing innovation is based on changes in the marketing environment, combined with the enterprises own resource conditions and operating strength, to seek marketing elements in a certain aspect or a series of breakthroughs or changes in the process. In this process, not a requirement must be invention, as long as they can adapt to the environment, to win the consumer psychology and do not violate the law, regulations and pass through cases, and can be accepted by enterprises, then this is the success of marketing innovation. It should also be noted that it is not the only standard to measure the success of marketing innovation whether it can achieve the marketing goal at last. Marke